Product Manager – Website & Commerce Experience

Note Please submit candidates who are based in the Central or Eastern Time Zones only.

Position Summary TaxWell is seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution across TaxAct.com, Drake Software, and 1040.com. This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

The Product Manager will serve as the business owner for the website ecosystem, partnering closely with engineering, UX, marketing, SEO, analytics, content, and compliance teams to deliver customer-centric experiences that drive measurable business outcomes. The ideal candidate combines strong product management fundamentals with experience managing websites, CMS platforms, and ecommerce conversion funnels.

Website Strategy & Ownership

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites.
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
• Establish website KPIs and measure success against business objectives.
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.

CMS & Content Platform Management

• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
• Define requirements and prioritization for CMS enhancements and integrations.
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements.

Ecommerce & Conversion Optimization

• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth.

Product Leadership & Execution

• Define product requirements, user stories, success metrics, and acceptance criteria.
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments.

Website Strategy & Ownership

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites.
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
• Establish website KPIs and measure success against business objectives.
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.

CMS & Content Platform Management

• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
• Define requirements and prioritization for CMS enhancements and integrations.
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements.

Ecommerce & Conversion Optimization

• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth.

Product Leadership & Execution

• Define product requirements, user stories, success metrics, and acceptance criteria.
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments.

Data, Analytics & Customer Insights

• Utilize quantitative and qualitative research to guide product decisions.
• Monitor website, funnel, customer behavior, and business performance metrics.
• Develop business cases and recommendations supported by data and customer insights.
• Create and communicate product performance updates to stakeholders and leadership.

Stakeholder Management

• Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams.
• Align stakeholders around product vision, priorities, and outcomes.
• Communicate roadmap decisions, progress, risks, and business impact effectively across the organization.

Required

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology
• Demonstrated experience owning website experiences, digital products, or ecommerce platforms
• Experience with CMS platforms such as Contentful is a Plus
• Experience with A/B testing and experimentation platforms
• Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
• Strong analytical skills with experience leveraging data to drive product decisions
• Excellent communication, stakeholder management, and collaboration skills

The duration for this role is 4 to 6 months, with the possibility of converting to a full-time position.

Must-haves Rapid onboarding and delivery mindset — able to compress multi-month work into weeks using AI.

Experience with deeper website merchandising, Design systems integration and Billing product experience.

Strong website/retail merchandising experience (CMS-driven content, templates, page strategy).

E-commerce / purchase experience knowledge (checkout flows, package purchases for CPAs).

A/B testing experience (designing, running, interpreting tests).

Comfortable interacting daily with designers and engineers (user stories, sprint refinement, minimal handoffs).

Tool familiarity: CMS platforms, Jira (or similar ticketing), basic Figma usage to collaborate with designers;

Experience in AI-assisted product delivery (ChatGPT, Claude, Cursor, etc.)

High commitment and availability during tax extensions/season (responsiveness and contingency planning).

Good culture fit: collaborative, kind, team-player.

Red Flags – Do Not Submit Candidates Who Demonstrate Any of the Following during the screening process

Vague AI experience – Claims to "use AI" but cannot name specific tools, explain how they use them at each stage of the product lifecycle, provide concrete examples, or describe how they validate and remediate AI-generated outputs.

Process-over-outcomes mindset – Focuses primarily on documentation, meetings, or Agile ceremonies rather than delivering measurable product outcomes quickly.

Slow delivery approach – Describes projects that take several months without demonstrating how AI or automation was used to significantly accelerate delivery.

Limited website merchandising perspective – Views website management as maintaining individual pages rather than owning the overall site strategy, customer journey, merchandising, and conversion optimization.

Weak e-commerce or checkout experience – Lacks hands-on experience improving purchase flows, checkout optimization, subscription/package purchases, or conversion funnels.

No A/B testing experience – Cannot explain how they designed, executed, analyzed, or acted on A/B tests and experimentation results.

Weak cross-functional collaboration – Limited evidence of working closely with designers and engineers on user stories, backlog refinement, sprint planning, acceptance criteria, and iterative product delivery.

Overly scripted responses – Relies on rehearsed answers, AI-generated presentations, or polished demos but struggles to answer follow-up technical, behavioral, or situational questions with specific examples.